APPLE’S GENIUS
Apple’s Genius: Inside the Mind of Steve Jobs
Steve Jobs’ brilliance has touched almost all of us in some way shape or form. Through the companies he has started (Apple, Pixar, Next) or the products he has brought to market (Machintosh, Ipod, Iphone, Toy Story, Finding Nemo), Steve has quite literally changed the world.
Steve Jobs – Innovative strategies for new technologies – his brilliance has made it possible for us to each carry around our own music system wherever we go.
“When I was 17, I read a quote that went something like: “If you live each day as if it was your last, someday you’ll most certainly be right.” It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: “If today were the last day of my life, would I want to do what I am about to do today?” And whenever the answer has been “No” for too many days in a row, I know I need to change something.
FEATURED STRATEGIES AND BELIEFS:
After famously being fired as Apple’s CEO he discovered that “the heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.”
- Living each day as if each day is your last and making changes when the passion dies









