Book: Richard Branson

Richard Branson –The founder of Virgin has exploited his brand on everything from music, to cola, to an airline and in the process has made it one of the world’s most recognizable brands. His flair for publicity stunts and adventure has made him a well-known business celebrity in many countries far beyond his native English shores.

Branson is a daring entrepreneur who has a fearless attitude to change and a no-rules attitude to business.  One of his most lucrative habits has been his Screw it, just do it! zero procrastination approach.

In the book “Branson’s Genius: Inside the mind of Richard Branson” , Sam explores the mindset of beliefs and strategies which lie beneath his success and shows not only how they have driven Branson to his business success, but also how you can install them inside yourself.

Featured strategies and beliefs:

• The Anti-Procrastination Strategy – “Screw it let’s do it!”
• Branson’s beliefs and strategies for building an organization
• Branson’s beliefs around money and strategies for living life passionately